United States ¦ Latin America ¦ Europe
Print Advertising Opportunities:
The first magazine advertising appeared in July 1844 in the Southern Messenger, which was edited for a short time by Edgar Allan Poe (Wells, 1995). Some of the earliest magazines to contain advertising are still around today, including Cosmopolitan, Ladies' Home Journal and Reader's Digest.
Magazines, more than any other media option, provide advertisers with a choice of highly selective alternatives that offer a wide variety of formats and contexts. The overwhelming advantage of magazines relative to other media is the ability of magazines to attract, and therefore target, a highly selective audience. Another advantage of magazines is to offer
a wide range of creative opportunities. Because of the ability to vary the size of an ad, use color, use white space and so on, magazines represent a favorable creative environment.
Even in today’s Internet, technology-driven world, magazines and newspapers remain
a vital part of our society. They offer a touch and feel premium value that a web page cannot replace. Magazines and newspapers offer a leisure element where one need not plug in to enjoy. To a greater extent than the Internet, they offer a sense of community between people we identify with or know. Practically speaking, magazines and newspapers offer a cost-effective layer of protection against hackers and system failures. And ultimately,
they continue to offer one of the most effective means of reaching customers.
At Pan Am, we strive to provide out client with the best print options available. Pan Am
is a contracted sales agent therefore, we work as part of the internal sales force for each magazine we represent. medium. Should you decide to buy any of them, you will receive
IOs and invoices directly from each medium (PanAm will appear as the salesperson).
Main benefits for your company are that it will have a centralized contact for all those
mediums thus saving time, effort, and money. You will get the best rates possible
(no charge
for our services, media pays us) yet only deal with one sales person and having
only
to send creatives to one person (we coordinate materials shipments and verification of campaign launch).
Here is a short summary of our current print media opportunities by region:
US Print Media:
Hola Magazine is a weekly publication with 72,000 Copies. For more than 40 years, HOLA has provided its readers with verifiable/credible interviews and coverage of the lives of celebrities, the jet set, and nobility from around the world. Today, Hola has more than 7.5 million weekly readers in Europe and the Americas.
Newsweek En Español is a bi-weekly USH publication which provides in depth coverage of current world news events and topics of interest.
Casa & Estilo Internacional is a bi-monthly Spanish-language home design and upscale lifestyle magazine. It features a luxurious mix of interior design, high-end home furnishings, decoration and accessories, advice from design experts, and fine art, coupled with lifestyle sections such as “Chic” and “Gourmet. ABC audited distribution of 40,000 copies.
IMPULSO is a quarterly USH publication that brings a unique positioning within a growing population segment: the affluent, Spanish-dominant Hispanic male.
Tv y Mas is a weekly USH publication which covers topics such as Entertainment Industry News, interviews, and Gossip about movie, music, and TV stars as well as general interest content about cooking, home, and beauty
Transportista is the first and only national, monthly, Spanish-language trucking magazine serving the information needs of the Hispanic-American trucker. It has a BPA audited distribution of 50,000 monthly copies.
The Wall Street Journal Hispanic Edition: a weekly, USH newspaper published by The Wall Street Journal. It is a weekly insert for several major Hispanic newspapers. WSJE has an audited distribution of 245,000 in Washington, D.C., S. Florida, New Jersey and Chicago.
The Hispanic Yearbook is the premier national reference guide for and about US Hispanics. The Yearbook is a unique resource in the areas of employment, business, education and health for organizations seeking to reach the rapidly growing USH market. 120,000 copy circulation audited by VERIFIED Audit Circulation.
The African-American Yearbook: the most comprehensive reference guide for and about African-Americans. Circulation audited by VERIFIED Audit Circulation.
The Asian American Yearbook: the premier national reference guide for and about the Asian Pacific Americans. Wave: A national, monthly publication sponsored by KnightRidder and the Boating Industry which provides information on topics of interest to the boating enthusiast. ABC audited distribution of 120,000 copies.
For more information our Print media opportunities, please send an email to juan@panamericanmedia.com or call: + 786 302 1195
Latin America Print Media:
Contraseña (American Express Magazine Argentina) is a monthly controlled circulation publication; distributed by AMEX Argentina to its cardholder. It provides in depth coverage of luxury products and lifestyle trends for the upscale, wealthy Argentine American Express Card member.
W4 is a monthly controlled circulation publication. It provides in depth coverage about watches, wealth, wine and women models for the upscale, wealthy Panamanians.
Newsweek En Español is a bi-weekly publication; available in the US and LATAM, which provides in depth coverage of current world news events and topics of interest.
Hola Magazine is a weekly publication with 200,000 Copies. For more than 40 years, HOLA has provided its readers with verifiable/credible interviews and coverage of the lives of celebrities, the jet set, and nobility from around the world. Today, Hola has more than 7.5 million weekly readers in Europe and the Americas.
Tendencias is a bi-monthly magazine for the Platinum and Gold Card holders of American Express Mexico. It is distributed free of charge to Mexican Gold Card members with high spending levels. It is also distributed at Centurion Clubs in Mexico’s most important Airports.
STAR is a controlled circulation (20,000 copies) focused exclusively on informing and entertaining Stering Jewelers (Colombia’s Largest Jewelry Store Chain) credit card holders. STAR is a life style magazine which presents the latest trends and information regarding homes, automobiles, yachts, jewelry, watches, fashion, travel, events, etc. All the information that allows its readers to know how to enjoy the benefits they have earned from reaching their present social and economic status.
Vida & Estilo Internacional is a monthly Spanish-language which exposes its clientele to the world of success and first class lifestyle by being the most contemporary magazine with the largest circulation in the Central American region (64.000 Copies). Vida y Exito distinguishes itself through its in-depth articles; investigations; exclusive reports; its global focus on business, strong politics, detailed economic analysis, the visual and performing arts, modern technology, sports and education. To Date, Vida y Exito is the sole effective forum of media communication to present the lifestyle and business genres from the perspective of the most brilliant and valued individuals of Central America, Panama, Dominican Republic, and Miami.
Fashion TV is a pan-regional, Fashion/Life Style, monthly magazine which brings the latest fashion trends and lifestyles to thousands for readers who want the best for every aspect of their lives.
Key: a Southern Cone, Business/Life Style, monthly magazine dedicated to new business trends. The magazine informs consumers about business topics through cutting edge creative designed to give the magazine a young and vibrant look, which invites the reader to review the articles.
El Gourmet.com is a pan-regional, Cooking/Life Style, monthly magazine for those who love the good life, a magazine that offers a delicate combination of: exquisite recipes, incomparable beverages, exotic places, interesting stories and all the best things of life..
Playboy is a Southern Cone, Men’s/Life Style, monthly magazine which is one of the 5 most recognized brands in the world. The South American version keeps the spirit of the American magazine with local actresses and models, the best articles, interviews and lifestyle articles.
Viajes is a Seasonal Travel Magazine inserted into Mexico’s main General Interest Newspaper (EL Reforma) and Financial Newspaper (EL Financiero). Created to provide its reader with the aid needed to find the best travel options, destinations and promotional offers as well as all the necessary information to get the most out of their trip.
Boletin Turistico: a Weekly travel catalog focused on providing the most up to date information on travel packages and promotions for national and international destinations. It is distributed to 4,168 travel agencies throughout Mexico. It has a distribution of 8,500 weekly copies. It is the most effective method to promote and sell travel packages in Mexico.
Swishy is the first Mexican travel magazine for women. Readers will find an array of chic destinations around the globe and tips for finding the best local shops, the latest restaurants, the trendy bars and night clubs as well as health, fashion and beauty advice. Advertising in the travel sections of several Mexico newspapers including Reforma (Mexico City), El Financiero (National), El Norte (Monterrey), El Mural (Guadalajara), and AM (Leon and Queretaro).
Ocean Drive Venezuela is a monthly publication that brings a unique positioning within Venezuela population informing its readers about fashion, lifestyle, celebrities and social life ala South Beach style.
PASAJERO is AEROPOSTAL’s official in-flight bimonthly publication. The purpose of PASAJERO is to reach affluent business and leisure travelers by providing intelligent, interesting thought provoking and entertaining stories about current personalities, trends, and vacation getaways served by AEROPOSTAL.
STATUS is a bi-monthly high end lifestyle magazine which presents the latest trends as well as information that allows its readers to know how to enjoy the benefits they have earned from reaching their present status. Its 12,500 copy certified circulation is primarily distributed to a structured Database of high wealth consumers, passenger lounges of Private Airports as well as an in-flight magazine in Mex-Jet and Aeromexico's first class flights.
Tv y Mas is a weekly publication for the Mexican and US Hispanic Markets which covers topics such as Entertainment Industry News, interviews and Gossip about movie, music and TV stars as well as general interest content about cooking, home and beauty.
Revista EXA is a monthly publication for the Mexican market. It covers topics such as Music Industry News, interviews, and Gossip from Mexico’s leading FM stations for the 18 to 25 year old audience (EXA FM 104.9).
For more information our Print media opportunities, please send an email to juan@panamericanmedia.com or call: + 786 302 1195.
European Print Media Opportunities:
The European magazine is one of the most prestigious magazines in the European market with more that half a million of monthly readership. With exclusive distribution trough out the luxury hotels like Ritz Carlton, Le Meridien, Westin and the most important events in Europe like Artbasel, London World travel Market, Marbella meeting point (real estate), ITB Berlin, etc.
A Place in the Sun magazine is a monthly publication with a distribution of 40,000 newsstand copies. It is ranked as the UK news trade’s number one title in the travel and property sector. Everything America is a bi-monthly publication for property buyers seeking information about real estate in the USA and the dollar markets. From Florida to California and from Canada to the Caribbean, it offers an irresistible mix of homes, celebrity, travel and property
Everything Spain has a Mediterranean-inspired character all its own and offers a high-quality, accessible mix of reading material designed to demonstrate just why Brits buy more property in Spain than anywhere else. Everything Spain is published 13 times a year with at least 196 pages.
Everything France is a sophisticated travel and property title with a genuine French flavor. Published 13 times a year and celebrating the history, landscapes, people, characters, customs and – of course – the peerless food and drink of the world’s number one tourist destination, everything France further turns the attentions of a host of top writers and photographers to the most inspirational property market of all.
TODO TERRENO is a Spanish magazine exclusively dedicated to providing information about all terrain vehicles. The magazine editorial content keeps its readers informed of the latest advances in 4x4 vehicles, vehicle reviews/comparison, accessories, races and offered activities from around the world. It is a monthly publication with a QJD audited circulation of 17,552.
QUAD&JET is the first and leading ATV and Jetski magazine in Spain with over 37,034 copies (OJD audited) in the country. With more that 200 editorial pages on tests, accessories, industry news, race updates, and competition coverage from around the world, QUAD&JET covers the wide range of ATVs and Jetski.
FORMULA SCOOTING is the leading motor scooter magazine in Spain targeting the aficionados of action sports and those who are looking for mobility in the large cities. It is a monthly publication with over 29,712 copies (OJD audited).
FORMULA MOTO is a Spanish magazine dedicated to the pleasures of motorcycling. It provides emotional, high speed, road tests and information on new sport bikes by presenting a large variety of domestic, import and upscale vehicles in a friendly and advisory tone that is unbiased, educative, entertaining, informative and fun to read. It is a monthly publication with over 37,000 copies (OJD audited).
AUTOFACIL is the leading monthly, automotive magazine in Spain with over 76,898 copies (OJD audited) in the country. It is the most comprehensive and visually exciting automotive magazine available in Spain. It features information on new cars by presenting a large variety of domestic, import and upscale vehicles in a friendly and advisory tone that is unbiased, educative, entertaining, informative and fun to read.
For more information our Print media opportunities, please send an email to juan@panamericanmedia.com or call: + 786 302 1195.
